RuleTide
Live policy monitoring

Your marketplace can change its rules overnight. Be ready.

RuleTide monitors marketplace policy changes and turns them into clear business impact, money impact, and recommended actions.

No long-term contract. Cancel anytime.

AmazonHIGH RISK
HIGH
Referral Fee · EU (UK/DE/FR/IT/ES + NL/SE/BE/IE/PL)

Clothing/Accessories: ≤£15/€15 commission drops to 5%; £15–20 tier drops to 10% (largest drop category)

Announced
2025-12-01
Effective
2025-12-15 / 2026-02-01
Previous Policy

Clothing/Accessories: ≤£15/€15 = 8% commission; £15–20/€15–20 = 15%

Who Is Affected

Sellers of clothing, accessories, home (≤£20/€20), pet clothing/food (≤£10/€10), food & supplements (≤£10/€10) in EU

Money Impact

Clothing ≤£15: per-unit commission cost drops 37.5% (8%→5%); £15–20 tier drops 33% (15%→10%)

Recommended Action

Recalculate break-even for low-price SKUs; evaluate whether commission savings can fund advertising or price cuts to win Buy Box

AmazonReferral FeeEUHIGH RISK
AmazonFBA FeeEUHIGH RISK
AmazonProduct PolicyEUHIGH RISK
AmazonAccountEU/UKHIGH RISK
AmazonFBA FeeUSMEDIUM
TikTok ShopReferral FeeEUHIGH RISK
TikTok ShopAccountUSHIGH RISK
TikTok ShopAccountUSMEDIUM
TikTok ShopAffiliateUSMEDIUM
TikTok ShopFulfillmentUSHIGH RISK
AmazonReferral FeeEUHIGH RISK
AmazonFBA FeeEUHIGH RISK
AmazonProduct PolicyEUHIGH RISK
AmazonAccountEU/UKHIGH RISK
AmazonFBA FeeUSMEDIUM
TikTok ShopReferral FeeEUHIGH RISK
TikTok ShopAccountUSHIGH RISK
TikTok ShopAccountUSMEDIUM
TikTok ShopAffiliateUSMEDIUM
TikTok ShopFulfillmentUSHIGH RISK
Live Intelligence Feed

Recent policy changes we're tracking

Every alert below is sourced from official marketplace announcements. No speculation, no media spin.

AmazonHIGH RISK
HIGH
Referral Fee · EU (UK/DE/FR/IT/ES + NL/SE/BE/IE/PL)

Clothing/Accessories: ≤£15/€15 commission drops to 5%; £15–20 tier drops to 10% (largest drop category)

Effective 2025-12-15 / 2026-02-01
AmazonHIGH RISK
HIGH
FBA Fee · EU (UK/DE/FR/IT/ES + NL/SE/BE/IE/PL)

UK/DE/FR/IT/ES FBA parcel delivery fee avg. decrease £0.26/€0.32 per item; low-price FBA rate eligibility expanded to ≤£20/€20 (lower threshold previously)

Effective 2025-12-15
AmazonHIGH RISK
HIGH
Product Policy · EU (multi-country, incl. UK)

Lithium batteries (replacement cells, battery packs) sold in EU must pass authorized TIC service provider certification (IEC/EN 62133-2 or 62619 + UN 38.3 + BTS documentation); cylindrical Li-ion cells (18650/21700/26650 etc.) are banned — immediate delisting

Effective 2026-07-02 / 2026-09-30 delisting
AmazonHIGH RISK
HIGH
Account · EU/UK

EU/UK sellers must verify 'principal business address'; payments withheld 15 days before grace period ends; account deactivated after 60–90 days; payments resume within 48 hours of successful verification

Effective 60–90 day grace period from notification
How It Works

From raw policy to actionable intelligence

01

Detect

We scan official sources daily — seller forums, API changelogs, policy pages.

02

Verify

Every change is cross-referenced against official URLs. No single-source claims.

03

Explain

Technical policy language translated into plain business English.

04

Quantify

When possible, we calculate exact money impact per SKU or order.

05

Act

Concrete next steps — not vague advice. What to do, and by when.

Coverage

What we monitor

Currently Monitored

Amazon US
Live
Amazon EU
Live
Amazon UK
Live
TikTok Shop US
Live
TikTok Shop EU
Live

Coming Soon

Amazon JPSoon
Amazon AUSoon
TikTok Shop UKSoon
TikTok Shop SEASoon
TemuSoon
SHEIN MarketplaceSoon
Real Examples

Real policy alerts from our database

These are actual alerts generated from official marketplace policy changes. Every data point is traceable to an official source.

AmazonHIGH RISK
HIGH
Referral Fee · EU (UK/DE/FR/IT/ES + NL/SE/BE/IE/PL)

Clothing/Accessories: ≤£15/€15 commission drops to 5%; £15–20 tier drops to 10% (largest drop category)

Announced
2025-12-01
Effective
2025-12-15 / 2026-02-01
Previous Policy

Clothing/Accessories: ≤£15/€15 = 8% commission; £15–20/€15–20 = 15%

Who Is Affected

Sellers of clothing, accessories, home (≤£20/€20), pet clothing/food (≤£10/€10), food & supplements (≤£10/€10) in EU

Money Impact

Clothing ≤£15: per-unit commission cost drops 37.5% (8%→5%); £15–20 tier drops 33% (15%→10%)

Recommended Action

Recalculate break-even for low-price SKUs; evaluate whether commission savings can fund advertising or price cuts to win Buy Box

AmazonHIGH RISK
HIGH
FBA Fee · EU (UK/DE/FR/IT/ES + NL/SE/BE/IE/PL)

UK/DE/FR/IT/ES FBA parcel delivery fee avg. decrease £0.26/€0.32 per item; low-price FBA rate eligibility expanded to ≤£20/€20 (lower threshold previously)

Announced
2025-12-01
Effective
2025-12-15
Previous Policy

Original FBA parcel delivery fee (per-item base price)

Who Is Affected

EU FBA sellers, especially low-price, high-volume sellers

Money Impact
Not Quantifiable

Impact varies by category, size, and country. No single official figure available.

Recommended Action

Use Amazon Profit Calculator and Fee Preview Helper to recalculate FBA costs; monitor newly eligible low-price SKUs

AmazonHIGH RISK
HIGH
Product Policy · EU (multi-country, incl. UK)

Lithium batteries (replacement cells, battery packs) sold in EU must pass authorized TIC service provider certification (IEC/EN 62133-2 or 62619 + UN 38.3 + BTS documentation); cylindrical Li-ion cells (18650/21700/26650 etc.) are banned — immediate delisting

Announced
2026-08-05
Effective
2026-07-02 / 2026-09-30 delisting
Who Is Affected

EU sellers of lithium batteries, replacement batteries, battery packs (not battery-powered finished products)

Money Impact
Not Quantifiable

Impact varies by category, size, and country. No single official figure available.

Recommended Action

Immediately check inventory for banned cylindrical cells and delist; contact TIC service provider to complete certification and submit ISO 17025 report + UN 38.3 + BTS for compliant categories

AmazonHIGH RISK
HIGH
Account · EU/UK

EU/UK sellers must verify 'principal business address'; payments withheld 15 days before grace period ends; account deactivated after 60–90 days; payments resume within 48 hours of successful verification

Announced
2026-08-04
Effective
60–90 day grace period from notification
Who Is Affected

All EU/UK sellers receiving performance notifications; CN cross-border sellers — Amazon applies VOEC VAT withholding based on address

Money Impact
Not Quantifiable

Impact varies by category, size, and country. No single official figure available.

Recommended Action

Log into Seller Central 'Account Health → Priority Actions' immediately; prepare business address documentation (phone bills, supplier invoices) and submit on time

AmazonMEDIUM
MEDIUM
FBA Fee · US

2026 US FBA fulfillment fee restructure — includes fuel surcharge, price-band tiering, low-inventory fee changes

Announced
2025 (rolling)
Effective
2026-01
Who Is Affected

All US FBA sellers

Money Impact
Not Quantifiable

Impact varies by category, size, and country. No single official figure available.

Recommended Action

Download 2026 fulfillment rate table from Seller Central; recalculate FBA cost by size tier; optimize restock frequency to avoid low-inventory fee triggers

TikTok ShopHIGH RISK
HIGH
Referral Fee · EU (FR/DE/IT/ES/IE; 4 new countries 2026-06-15)

Raised to 9% (most categories); new markets (AT/BE/NL/PL) expected same 9%

Announced
2025-12
Effective
2026-01-08
Previous Policy

EU 5-country standard rate 5%

Who Is Affected

All TikTok Shop EU sellers

Money Impact

Per-order platform commission +4 percentage points; at €30 order, commission rises from €1.5 to €2.7 (+€1.2/order)

Recommended Action

Recalculate EU SKU margins; raise prices or cut non-essential costs where needed; check if new seller 90-day commission discount applies

Business Impact

Policy changes have real money consequences

We quantify impact when possible. When official figures aren't available, we say so — we never guess.

37.5%
Commission cost reduction
Amazon EU clothing ≤£15 — 8% → 5%
+$1,000
Deposit increase per store
TikTok Shop US cross-border — $500 → $1,500
9%
New EU commission rate
TikTok Shop EU — up from 5%
Sep 30
Battery product deadline
Amazon EU lithium battery delisting begins

Quantified alerts in our database

#1
Amazon Referral Fee·Clothing ≤£15: per-unit commission cost drops 37.5% (8%→5%); £15–20 tier drops 33% (15%→10%)
#6
TikTok Shop Referral Fee·Per-order platform commission +4 percentage points; at €30 order, commission rises from €1.5 to €2.7 (+€1.2/order)
#7
TikTok Shop Account·Per-store deposit increase +$1,000
Seller Policy Radar

Policy intelligence, not policy noise

Seller Policy Radar is a monitoring service for Amazon and TikTok Shop sellers. We turn policy changes into actionable business intelligence.

Daily Policy Scanning

We monitor official Amazon and TikTok Shop policy sources every day — not just when something trends on social media.

Official Source Verification

Every alert links to the original policy announcement. No secondhand reporting, no Chinese media paraphrasing as primary source.

Plain English Translation

Marketplace policy language is written for lawyers. We rewrite it for sellers: what changed, who's affected, what to do.

Money Impact Quantification

When official numbers exist, we calculate the per-order or per-SKU cost change. When they don't, we say NOT_QUANTIFIABLE.

Confidence Scoring

HIGH / MEDIUM-HIGH / MEDIUM — you always know how certain we are about a given alert before you act on it.

Recommended Actions

Not vague guidance. Specific steps: which tools to check, what to recalculate, and what deadline you're working against.

Pricing

Simple, transparent pricing

One plan. Everything included. Cancel anytime.

$19/month
Seller Pilot
Renews monthly until cancelled.
All Amazon US, EU, UK policy monitoring
All TikTok Shop US, EU policy monitoring
Official source verification on every alert
Confidence scoring (HIGH / MEDIUM-HIGH / MEDIUM)
Money impact quantification when available
Plain English policy translation
Recommended actions with deadlines
Weekly intelligence digest email
Request pilot access

Pilot access coming soon. Email us to join the waitlist.

We reply manually. No automated response.

Free Sample

See what a real issue looks like

This is a real policy alert from our database. Every paid subscriber receives alerts like this — with full source verification, money impact analysis, and specific recommended actions.

What you get with a subscription:

  • · Alerts for all monitored platforms
  • · Money impact analysis when quantifiable
  • · Confidence scoring on every alert
  • · Actionable next steps with deadlines
  • · Weekly intelligence digest
TikTok ShopHIGH RISK
HIGH
Referral Fee · EU (FR/DE/IT/ES/IE; 4 new countries 2026-06-15)

Raised to 9% (most categories); new markets (AT/BE/NL/PL) expected same 9%

Announced
2025-12
Effective
2026-01-08
Previous Policy

EU 5-country standard rate 5%

Who Is Affected

All TikTok Shop EU sellers

Money Impact

Per-order platform commission +4 percentage points; at €30 order, commission rises from €1.5 to €2.7 (+€1.2/order)

Recommended Action

Recalculate EU SKU margins; raise prices or cut non-essential costs where needed; check if new seller 90-day commission discount applies

Agency & Multi-Store

Coming Soon

Multi-store monitoring, team access, and white-label reports for agencies managing marketplace sellers.

Contact support@ruletide.com to join the waitlist.

Source Integrity

Official-source-first methodology

Primary sources only

Every alert traces back to an official announcement: Amazon Global Selling, Seller Central, TikTok Seller Center, or official partner documentation.

Transparent sourcing

We show both official and secondary source URLs on every alert. You can verify our claims yourself — and you should.

Honest confidence levels

When we can't fully verify a number, we label it MEDIUM. When a figure requires login to confirm, we tell you. We never inflate confidence.

Confidence Levels

HIGH

Official announcement with verifiable numbers and dates.

MEDIUM-HIGH

Multiple consistent sources; official URL may require login.

MEDIUM

Direction confirmed; exact figures require further verification.

FAQ

Frequently asked questions

Legal

Last updated: September 2026